Earth to Ned: Case Study

Earth to Ned subtitle translation to Turkish

Earth to Ned is a humorous, alien-hosted talk show by Disney+, combining engaging interviews with celebrity guests and an abundance of intergalactic humor. The show’s unique blend of comedy and cultural references posed a distinctive challenge for localization. Our mission was to translate and localize subtitles for a Turkish audience, ensuring the humor, cultural nuances, and tone resonated effectively without losing the charm of the original content.

How to translate Earth to Ned subtitles into Turkish

A team of 15 expert Turkish subtitle translators was formed in context of Disney+ workload. The project was led by a master project manager who oversaw the entire workflow, from translator training to final quality assurance. Each linguist was a native Turkish speaker with extensive experience in subtitling and a deep understanding of humor and cultural nuances. Special focus was given to adapting jokes, idioms, and wordplay to resonate naturally with Turkish audiences without diluting the comedic effect.

A three-step quality assurance process was implemented using Ooona, a leading subtitling platform. Review cycles focused on ensuring synchronization, readability, accuracy, and consistency.

Each episode underwent a structured workflow that included translation, cultural adaptation, review, and final validation to meet Disney+ standards.